Nascar History:
Founded more than 50 years ago, NASCAR has become one of the hottest spectator sports in the world. From track to track, rules were different. Some tracks were just makeshift facilities, built to produce one big show at a county fair or something similar to capitalize on the crowds flocking to the events. Other tracks were more suited to handle the cars, but not the crowds. Some could manage both, but did little to adhere to rules set by neighboring tracks. Plans immediately were underway bring bigger, faster races to bigger, hungrier crowds and less than a year later (1950), the country's first asphalt superspeedway, Darlington Raceway in South Carolina, opened its doors for the new division. Names like Lee Petty, Fireball Roberts, Buck Baker, Herb Thomas, the Flock brothers, Bill Rexford, Paul Goldsmith and others became as well-known to race fans as Willie, Mickey and the Duke were to baseball fans.
The first race at the new speedway was a 100-mile NASCAR Convertible Division race on February 20, 1959. In this race, fans were treated to something that each year still brings millions of fans to NASCAR races --close competition. Richard Petty, son of the first Daytona 500 winner, won the first of his seven Winston Cup championships in 1964. The decade of the '70s brought further change, including one at the top when Bill France Sr., passed the torch of leadership of NASCAR to his son Bill Jr. on Jan. 10, 1972. By this time, corporate sponsorship emerged and the series had backing by the R.J. Reynolds Tobacco Company through its Winston brand began in 1971. In 1976, NASCAR's Winston Cup Series took the lead in worldwide motorsports attendance for the first time with more than 1.4 million spectators making their way to events, according to figures from the Goodyear Tire and Rubber Company.
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With the decade of the 1990s more than half over and NASCAR's 50th anniversary gone by, there were still more names. Walt rip, Elliott and Earnhardt, who has won the NASCAR Winston Cup title seven times, matching a record set by Richard Petty, are now the veterans, along with Rusty Wallace, Mark Martin, Terry Labine, Ken Schrader and others. And young stars like Jeff Gordon, Bobby Labine and Ricky Craven, like in every new decade, were emerging. In 1993, after three years of hosting a NASCAR Busch Series event, New Hampshire International Speedway, 70 miles north of Boston, was granted its first NASCAR Winston Cup Series event. Nearly 70,000 tickets were sold in an hour. In 1994, the NASCAR Winston Cup Series drew 4,896,000 fans for 31 events, up nearly one million from the year before and an average of 157,936 per event. The NASCAR Busch Series, Grand National Division drew 1,302,400 for an average of 46,514 for 28 events.
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The next year, 1995, marked the year the NASCAR Lifestyle became a national phenomenon. With cover stories in Forbes and Sports Illustrated and NASCAR Winston Cup attendance breaking the five million mark for the first time, NASCAR found new ways into people's homes. In 1996 NASCAR expanded to New York City, establish in an office devoted to further develop and service corporate marketing and sponsorship relationships. The 1998 season marked the celebration of NASCAR's 50th Anniversary with an unprecedented integrated marketing campaign to celebrate NASCAR's past, present and future. New races included the NASCAR Winston Cup Series' expansion to Las Vegas while the NASCAR Busch Series expanded to Pikes Peak International Raceway in Colorado, and the NASCAR Craftsman Truck Series included new races at St. Louis, Memphis, and Pikes Peak.
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In February, 1999, NASCAR was handed off for only the second time in the company’s 51-year history. Mike Helton, director of competition of NASCAR since 1994 and a former official at the Daytona and Talladega tracks, took over day-to-day operations of NASCAR as Senior Vice President and Chief Operating Officer. France continues as President of NASCAR, while France’s son, Brian, is Senior Vice President of Marketing and Communications.
